O Positiv’s New Superfood Powder Supports Endocrine System

With the existence of endocrine disruptors and the lack of knowledge on how to support the endocrine system, women’s health brand O Positiv Health has launched FLO Women’s Endocrine Superfood Powder.

The dietary supplement supports total-body hormonal balance in a daily nutrient superfood packed powder that targets the endocrine system to support stress, weight, skin and mood.

“I know firsthand how challenging it can be to make sense of your own hormone health,” said Co-Founder of O Positiv Health, Brianna Bitton. “It took me years to realize I even needed an endocrinologist, and even longer to find a great one. We created this product for women like me who want a simple, enjoyable way to feel confident about their hormone health—and alleviate all the symptoms that come with hormone dysfunction. At O Positiv, we continue to support women through all stages of their life in their health journey.”

Significant Market Demand

FLO Women’s Endocrine Superfood Powder was designed to fulfill a significant market demand for hormone balance—a topic misunderstood and underrepresented in current women’s health discussions. According to research by the brand, 80% of women suffer from a hormone imbalance in a study conducted by Northwell Health with over 600 women.

Dr. Sasha Hakman, O Positiv’s leading endocrinologist on their medical advisory board, explains that the endocrine system is uniquely complex due to monthly hormone fluctuations, prevalence of endocrine disorders and conditions unique to women like Polycystic Ovary Syndrome (PCOS).

“As doctors, we don’t talk enough about the endocrine system, yet it plays a crucial role in maintaining overall health,” said Dr. Sasha Hakman, a Beverly Hills physician with dual board certifications in Obstetrics and Gynecology (OB/GYN) and Reproductive Endocrinology and Infertility (REI). “Understanding and supporting this system is essential for physical and mental well-being. I recommend FLO Endocrine Superfood to my patients seeking balance and relief.”

Key Ingredients

FLO Women’s Endocrine Superfood Powder contains a formulation designed to aid women in managing stress, fatigue, unexplained weight gain and unpredictable periods. Key ingredients in FLO Women’s Endocrine Superfood Powder include rhodiola, which supports a healthy stress response; l-theanine, which promotes relaxation and a sense of calm; artichoke leaf extract to supporting the body’s natural detox systems; DIM, a compound used to support healthy hormone balance and hormonal weight management; b complex, using cellular energy production to support healthy weight management and energy levels; and selenium and iodine, which are minerals involved in healthy thyroid function.

Flo Women’s Endocrine Superfood powder is also sugar free, gluten free, non-GMO and 10 calories per serving with a strawberry lemonade flavor.

O Positiv’s product line spans from vaginal health, menopause and PMS.

FLO Endocrine Superfood Powder is available in over 1,400 Target stores nationwide. Launching alongside the new superfood powder are the brand’s MENO Vaginal Moisture Capsules, FLO Ovarian Support Capsules and URO Intimate Deodorant – all debuting at Target this month.